Positioning: The Battle for Your Mind by Al Ries and Jack Trout is one of the best books at explaining how to position a product or even ourselves publicly. It should be on every list of top business strategy books and it is one of those books you will end up reading multiple times.
Positioning: The Battle for Your Mind (Book Review)
Positioning: The Battle for Your Mind by Al Ries and Jack Trout is one of the best books at explaining how to position a product or even ourselves publicly. It should be on every list of top business strategy books and it is one of those books you will end up reading multiple times.
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