Why independent ad tech is collaborating for the greater good | 2019

Joe Prusz (CRO Rubicon Project), Damon Reeve (CEO The Ozone Project), Tim Sims (Senior Vice President, Inventory Partnerships The Trade Desk), Oliver Whitten (Chief Operating Officer Adform), Ronan Shields (Moderator)

Open. Collaborative. United. Independent ad tech companies break down the barriers of wallet gardens to fight for the good: Ensuring that publishers, agencies and brands can grow their business. But, how „open“ can technology create their source in order to stay unique for customers? What kind of standards will remain „un-united"? And why does the market need to move towards this direction? Let’s listen to the C-suite most formidable companies in this field how they want to thrive and survive in the future.

Debate Stage, 12. September 2019, 15:15 - 15:45
Track: Media

2019