'Your Thinking is Completely Wrong in Terms of Your Brand!' | Dragons' Den

Dr. Asif Munaf entered the Den seeking £50,000 investment for a 10% stake in his smoothie company 'DATE Smoothie'. Dr. Munaf tries to drum up interest in his innovative date-based smoothie when the Dragons spot a problem with Asifs short shelf life...

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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