The Power of Reputation in the Age of the Consumer

We’re living in what Forrester calls the “Age of the Consumer” where consumers have more power, more information, and more access than ever before. Because of this, a brand’s reputation is vital to the success of their business. From reviews to social media, customers are sharing their experiences with brands in a very public way. When 88% of consumers trust reviews as much as personal recommendations brands need to make review management a priority. Join Chatmeter’s VP of Marketing, Cynthia Sener, and Senior Director of Operations, Jared Norris, as they discuss the power of reputation in the age of the consumer.

What you'll learn:

- The true impact reviews have on consumers and your business
- The benefits of implementing a review management strategy
- Small steps any brand can take to improve their online reputation

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