Brand Masters | Shashank Srivastava on retaining market share

#HTBrandStudioLive | “The way to retain market share is to keep a tab on consumer preferences. Because, that determines the products you bring in, the distribution model you have, and the communication you adopt,” says Shashank Srivastava, Executive Director, Maruti Suzuki.

He also talks about how Maruti’s digital spends have shot up from 5% to close to 40%, and how the same has helped it gain better reach.

Srivastava is in conversation with Roudra Bhattacharya of HT Brand Studio.

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