Dave M. Mastovich CEO & Founder - MASSolutions
About us:
The MASSolutions Difference—Real Integration, Real Results
A lot of firms talk about integration of marketing, sales and PR efforts, but few truly maximize the opportunity. MASSolutions' core philosophy is to integrate our clients' Marketing, PR and Sales efforts both internally and externally.
Instill a Marketing Culture--Everyone is a Marketer
The first step to integration is clear and consistent messaging. This can include and is not limited to website copy, brochure language, media releases and even what employees say casually when outside of work! More importantly, when building and executing a cohesive marketing plan, we work to make employees de-facto members of the marketing team. Consistency of messaging must start at the top and trickle down to every employee regardless of position or pay grade.
Marketing + PR + Selling = Success
True integration involves focused messaging in marketing, PR and selling activities. Consistency and repetition of key message points enable our clients to maximize marketing dollars and impact. Whether the message vehicle is a quote to the local newspaper, an internal employee document or a pitch to a key target market, we need to make sure the messages are clear, consistent and easy to understand.
We will focus on telling your story to key target audiences so that unique differentiators and positive competitive advantages are showcased again and again. When different mediums—selling situations, presentations, websites, brochures, employee alerts, media pitches--are used to disseminate this information, it adds credibility to your message and increases recognition and retention of your product and/or brand
Functionality by Design
When trying to reach and influence customers today, there are a wider variety of methods to catch their attention. When it comes to Marketing and Communications materials, the last thing you want is for your Collateral Piece (and essentially your message) to get lost in the shuffle. At MASSolutions' we overcome this by utilizing a unique combination of functionality and design. Regardless of marketing vehicle, the "look and feel" conveys an image in the mind's eye of your target markets. We want this image to be accurate and positive for our clients.
As emerging technologies are embraced by the general public, there is a need for increased functionality -- Facebook Groups, Mobile Applications, Text Alerts, etc. -- without sacrificing design. Our creative team understands these new technologies and the pros and cons of using them. This allows for well balanced design that is not only aesthetically appealing, but also provides the end-user with the necessary tools to keep them and their company on the forefront.
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