Here's What to Look Out For in TikTok's Biggest Rival Kwai

Kwai, otherwise known as Kuaishou in China is a short video app and is the biggest rival to TikTok's Chinese version called Douyin.

While Douyin has captured an affluent urban user base in fiercely competitive Tier 1 and 2 cities, Kwai turned its attention to toward “Small town youths”, people under 35 from small cities and villages in China.

For the upcoming Chinese New Year holidays, Kwai plans to put more pressure on Douyin by giving away 143 million dollars during the annual CCTV Gala.

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