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In this video essay we answer:
Should you post more often but lower the quality?
Is it better to go extremely high quality?
Is it better to go post extremely regularly?
Can you have both high quality and high quantity?
What determines quality?
How often should you post on YouTube?
Is it better to post lots on social media?
Social media vs business media?
Quality vs Quantity?
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You don’t normally hear the phrase ‘you know what they say, quantity is better than quality’ - it’s normally the other way around right? Of course quality is better, isn’t it?
Well, actually, it turns out it’s not so quite straight forward. In fact, there’s a lot of debate on what the right balance is, and so after spending a lot of time looking into this and testing various things, I want to give you 3 points that will answer this question once and for all.
Before we get into that though, I just want to clarify that when I say social media in this video, I’m really talking about business media.
Because social media is what we use as individuals, and in that case there’s a strong argument that you shouldn’t spend too long on it or post loads of things, as the effects are often more negative than positive.
But, when I refer to social media on this channel, most of the time I’m talking about business media. We’re still talking about the same platforms - facebook, twitter, instagram and so on, but there’s a clear and productive objective behind using it.
Because, when it comes to building a personal brand or growing any sort of business, there probably isn’t anyone who wouldn’t benefit from regularly posting. In fact, I think everyone can agree that making content for social media is an incredibly effective way to get traffic and make sales. It’s free marketing that anyone can do. And so if you’re viewing it as ‘business media’ rather than ‘social media’ and using it with a clear objective, it’s undeniably a good idea. The question
Point #1: You Can Be A Leonardo Dicaprio Movie or an Adam Sandler Movie - Both Work!
With Leo, in the last 5 years he’s only been in 2 movies, both huge epic, unique films.
With Adam Sandler, there has been a lot more movies, and this isn’t a criticism at all, but I think most people can agree the quality of those movies isn’t comparable to Leo’s.
But here’s the thing: both are very popular in their own way. There’s demand for both. Both work.
And I think this analogy helps explain why there’s so much disagreement over quality vs quantity.
Because some people have great results posting really regularly, following the same formula every time, and so they conclude that quantity is the answer.
But equally there are some people who have great results posting much less frequently, and really pouring lots of time and effort into every piece of content, and of course that does well too, so they conclude quality is the answer.
I see both working. It comes down to which suits you and your audience best. For example, for building a personal brand, it might be better if you’re showing up really regularly so people get to know and trust you more, but if you’re trying to build a brand for a luxury product, maybe spending extra time to make a really unique piece of content could work better? It really does vary.
And so I really don’t think there’s a right or wrong here as some people have success going quantity-heavy, some people have success going quality-heavy. But...
Watch the rest of the video for the 2 important points that answer this 'quality vs quantity' debate!
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Thank you, and best of luck growing your own business media!
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