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In this video essay we answer:
Should you post more often but lower the quality?
Is it better to go extremely high quality?
Is it better to go post extremely regularly?
Can you have both high quality and high quantity?
What determines quality?
How often should you post on YouTube?
Is it better to post lots on social media?
Social media vs business media?
Quality vs Quantity?
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You donāt normally hear the phrase āyou know what they say, quantity is better than qualityā - itās normally the other way around right? Of course quality is better, isnāt it?
Well, actually, it turns out itās not so quite straight forward. In fact, thereās a lot of debate on what the right balance is, and so after spending a lot of time looking into this and testing various things, I want to give you 3 points that will answer this question once and for all.
Before we get into that though, I just want to clarify that when I say social media in this video, Iām really talking about business media.
Because social media is what we use as individuals, and in that case thereās a strong argument that you shouldnāt spend too long on it or post loads of things, as the effects are often more negative than positive.
But, when I refer to social media on this channel, most of the time Iām talking about business media. Weāre still talking about the same platforms - facebook, twitter, instagram and so on, but thereās a clear and productive objective behind using it.
Because, when it comes to building a personal brand or growing any sort of business, there probably isnāt anyone who wouldnāt benefit from regularly posting. In fact, I think everyone can agree that making content for social media is an incredibly effective way to get traffic and make sales. Itās free marketing that anyone can do. And so if youāre viewing it as ābusiness mediaā rather than āsocial mediaā and using it with a clear objective, itās undeniably a good idea. The question
Point #1: You Can Be A Leonardo Dicaprio Movie or an Adam Sandler Movie - Both Work!
With Leo, in the last 5 years heās only been in 2 movies, both huge epic, unique films.
With Adam Sandler, there has been a lot more movies, and this isnāt a criticism at all, but I think most people can agree the quality of those movies isnāt comparable to Leoās.
But hereās the thing: both are very popular in their own way. Thereās demand for both. Both work.
And I think this analogy helps explain why thereās so much disagreement over quality vs quantity.
Because some people have great results posting really regularly, following the same formula every time, and so they conclude that quantity is the answer.
But equally there are some people who have great results posting much less frequently, and really pouring lots of time and effort into every piece of content, and of course that does well too, so they conclude quality is the answer.
I see both working. It comes down to which suits you and your audience best. For example, for building a personal brand, it might be better if youāre showing up really regularly so people get to know and trust you more, but if youāre trying to build a brand for a luxury product, maybe spending extra time to make a really unique piece of content could work better? It really does vary.
And so I really donāt think thereās a right or wrong here as some people have success going quantity-heavy, some people have success going quality-heavy. But...
Watch the rest of the video for the 2 important points that answer this 'quality vs quantity' debate!
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Thank you, and best of luck growing your own business media!
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