Jan.21 -- Lyft is partnering with NBA star LeBron James and his company Uninterrupted to provide free, one-year bike share memberships. The program will start this spring in New York City. Lyft President John Zimmer talks to Bloomberg's Jason Kelly on "Bloomberg Technology."
NBA Star LeBron James Helps Lyft Promote Bike Share Program
Jan.21 -- Lyft is partnering with NBA star LeBron James and his company Uninterrupted to provide free, one-year bike share memberships. The program will start this spring in New York City. Lyft President John Zimmer talks to Bloomberg's Jason Kelly on "Bloomberg Technology."
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