B2B buyers consume an average of 13 content pieces before deciding on a vendor

Succeeding online comes down to communication.

This is a breakdown of where prospects consume content before deciding to buy.

ℹ️ Directly through vendor website — 70%
🔎 Internet search — 67%
👤 Social media — 53%
📧 Sent to me via email — 41%
🙌 Word of mouth — 33%

Are you achieving the minimum communication necessary to satisfy the intent of your prospects?

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