You just have to make the best decisions you can at any given time and roll with the punches as they come. As such, Electronic Arts has tried their best to keep the Need For Speed Franchise as dynamic and profitable as possible. You could argue that in the pursuit of market dominance, Need For Speed had lost its identity a bit, many have, but the truth is no series lasts as long as Need For Speed has without undergoing major shifts here and there.
One of the largest shifts of all for the series was going from their developer of many years, Criterion Games, who oversaw development of several of some of the most highly regarded titles in the series, to Ghost Games.
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