Location, location, location: It’s the mantra of real estate. And in the digital age, the ideal location for, well, finding the ideal location has become an online platform. Zillow springs to mind, of course, along with others. The idea is that home buying, traditionally rooted in face-to-face interactions and legwork, in trekking back and forth across town (and back) to see listings, can be re-made in eCommerce fashion.
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