What makes someone take the same airline? Is it just the cheap prices and the food on-board that push them to take up a particular carrier? Or is there more to it? InsideIIM spoke to Sachet Ahuja, the Senior Manager- Loyalty Marketing in Vistara, telling us how a passenger becomes a loyal customer to a particular carrier. What does it take for the airline carrier to retain its customers, importance to data in an organization like Vistara, new marketing trends and a lot more in this candid conversation at today's InsideIIM Career Podcast. *This is a promoted feature.
An IIFT Delhi graduate, Sachet joined the world of TAS after B-school and just as any other TAS officer, Sachet underwent his journey in different roles in diverse segments. Having worked at Tanishq for some time, Sachet made a switch to the airlines. And joined the comparatively new carrier in the Indian market, Vistara Airlines.
Sachet takes us through his roles, how general perception of the customers work when they are buying their flight tickets, what goes into pricing and pushing different offers and initiating campaigns, in this video. Talking about loyalty marketing, that he is part of, he mentions some of the trade secrets that put Vistara as one of the premier airline carriers in the market.
Sachet also talks about competition and how the increased footfalls in the airports have made companies think ahead of time. This and a lot more in this episode of InsideIIM Career Podcast with TAS officer Sachet Ahuja of Vistara airlines.
Tell us in the comments section below what according to you is the best airline offer you have received and if you see a transition in the way people travel in the current scenario.
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