To picture the future of the 500, the Fiat brand started from what made it what it is. The same was true of the first generation, which offered mobility and freedom in the 1960s. The 500 represented a sea change, and became a much-loved brand. A car that was always on the crest of the wave, and that has established itself as an icon since its debut, 63 years ago.
With the second generation, launched in 2007, the Fiat 500 introduced the concept of coolness and charm to the city car, becoming an icon of Italian fashion and style that conquered the world. An ever-evolving model that has inspired artists and musicians over the past thirteen years, and has been the linchpin of more than 30 special series.
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